Project Type: Social Media Management & Brand Content Production
Role: Social Media Manager, Videographer & Photographer
Brief:
Managed and developed the complete social media presence for the Tehran branch of Aroma24/7, building the brand’s Instagram platform from the ground up while aligning all content with the visual identity and marketing direction of the Dubai headquarters.
Created and implemented a structured content strategy including branding direction, content pillars, posting schedules, campaign planning, and audience engagement strategies. Produced a high volume of short-form videos, photography, reels, stories, and promotional content designed to strengthen brand awareness and create a consistent daily digital presence.
Handled the full creative production workflow including concept development, filming, editing, photography, motion content, publishing, and performance monitoring. Collaborated closely with the Dubai HQ marketing team to maintain consistent messaging and visual standards across international branches while adapting content for the local audience.
Also managed influencer collaborations and cross-page partnerships to expand organic reach, increase audience interaction, and strengthen community engagement.
Results & Impact:
Grew the Tehran branch Instagram account from 0 to 23K+ organic followers in under 16 months through strategic content planning and consistent execution.
Produced and managed 330+ posts & reels alongside 1,500+ stories, maintaining continuous audience engagement and strong brand visibility.
Established a clear and cohesive local content identity fully aligned with the Dubai HQ branding and communication strategy.
Increased audience reach and engagement through influencer campaigns and collaborative social partnerships.
Contributed directly to the Tehran branch becoming one of the top-performing branches in 2025.
Social media activities and content campaigns supported measurable increases in store footfall, customer engagement, and sales performance.