Project Type: Brand Development, Social Media Content & Visual Storytelling
Role: Social Media Manager & Visual Producer
For this project, I was in charge of both the food photography and the menu design. The goal was to make sure the food looked as authentic as it felt. I didn’t want the steaks and drinks to look over-edited. I wanted to capture their real colors and textures, exactly as they are served to customers. The overall vibe needed to connect the in-restaurant atmosphere with the final menu design.
Technical Approach & Styling:
Captured with the Canon 5D Mark III using a 18-135mm lens.
used a two-softbox lighting setup. This gave me the soft, even light I needed to show off the texture of the steak without losing the mood.
I also styled the items directly as they are presented at the table. This way, the menu images didn’t just look great, they perfectly reflected the actual dining experience, bridging the gap between what a customer sees on the menu and what they get on their plate.