Project Type: Brand Development, Social Media Content & Visual Storytelling
Role: Social Media Manager & Visual Producer
This project was all about high-impact advertising. I was tasked with shooting the restaurant’s signature dishes for a city-wide lightbox and billboard campaign. The goal was simple: make the food look so real and appetizing that people couldn’t help but stop. Since these were going on large lightboxes, every detail had to be perfect. After the campaign launched, the restaurant saw a massive 40% increase in sales, proving how much of an impact the right visuals can have.
Technical Execution:
Captured with the Canon 5D Mark III using a 24-105mm F4L Lens.
Because these photos were meant for large-scale printing, I shot everything at the highest possible resolution to ensure zero quality loss. I also worked closely with the print house from the start. I coordinated with their technicians to match my digital workflow with their specific printing specs and color profiles. This ensured that the colors on the final lightboxes looked exactly like the real food vibrant, natural, and consistent with the brand’s identity.