Project Type: Brand Development, Social Media Content & Visual Storytelling
Role: Social Media Manager & Visual Producer
Brief:
Led the development and visual direction of Frame it., a startup brand focused on artistic and visually driven social media content. Built the brand identity, content strategy, and digital presence entirely from scratch, creating a cohesive visual language tailored for Instagram growth and audience engagement.
Produced AI-assisted visual content and concept-driven imagery designed to enhance product storytelling through a variety of artistic styles, mood-based environments, and creative compositions. Managed the full content production process including creative direction, visual concept development, editing, publishing schedules, and audience engagement strategies.
Conducted competitor analysis and market research to identify positioning opportunities, define the brand’s visual niche, and establish a scalable long-term growth strategy for the local market. Maintained a consistent publishing cadence while developing content specifically optimized for organic reach and community interaction.
Results & Impact:
Grew the brand’s Instagram account from 0 to 2,569 organic followers through targeted content strategy and audience-focused growth planning.
Produced and managed 46+ posts & reels alongside 500+ stories, maintaining continuous daily engagement and brand visibility.
Established the complete visual identity and content framework for the startup brand from the ground up.
Enhanced product presentation and storytelling through AI-assisted creative visuals and experimental content approaches.
Identified market positioning gaps through competitor research, helping shape the brand’s long-term digital strategy and creative direction.
Generated early-stage revenue directly through Instagram DM-based customer interaction and social-driven sales activity, contributing to the brand’s initial business growth.